IF YOU'RE TALKING TO KIDS, you need to talk to us! That's our niche - little ones of all ages and their mums and dads. It is our core focus to understand and communicate with South African children. The way we work is very different to most, if not all marketing agencies and consultancies. We believe that it's this difference that creates our value added, and one of the reasons that child-focused brands should talk to us.

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We have aligned ourselves with a network of top-notch designers and marketing people. We are the experts in understanding kids; they are some of the best there is in terms of design and understanding marketing trends. By combining our expertise we create outstanding marketing campaigns. All our design work is outsourced to suppliers with which we've aligned ourselves. Designers are chosen according to the requirements of the brief, so we get just the right type of people required for that brief. We have negotiated reduced rates with our network of suppliers, so that our way of working does not compromise on the pockets of our clients. Lead times are much quicker than traditional agencies as we have no internal build-ups and bottlenecks.

Penguin Marketing specializes in packaging design and below the line marketing. We do accommodate above the line marketing briefs, as we never say "no" to any requirement our clients may have. Rest assured whatever the brief, execution is expert.

WE ARE A SPECIALIST COMPANY providing creative solutions in design and marketing consultancy for children's and family brands. We started up in mid 2008 - so we're still growing and eager to conquer! Penguin Marketing is owned and managed by Aysha Gani-Mohamed.

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Aysha's qualifications not only include BComm (Law and Marketing) and BComm Honours (Marketing), but she believes that being a mother to her two gorgeous kids, aged 6 and 4, (often her little lab rats) adds a significant notch to her expertise.

Aysha's business experience includes working for one of the world's oldest and biggest electronics companies; Philips S.A, where she marketed their Domestic Appliances and Personal Care product range.

Local brands that she worked on include Woolworths, having worked on their franchise portfolio; as well as South African foods group giant, Pioneer Foods. It was with Pioneer that she discovered her interest in the arena of marketing to children.